The Dashboard summarizes your account’s activity for a selected period, using only LeadWire’s internal data.
Pick a Time Period
Use the Period selector (top-right) to change the view:
- All, Last Month, Last 3 Months, Last 6 Months, Last Year
Everything on the page updates to match your selection.
Top Stat Cards
- Sent Campaigns
Count of campaigns sent in the selected period.
- Active Contacts
Total contacts eligible to receive messages.
- Toggle to view Opt-outs (contacts who unsubscribed).
- New Contacts
Number of subscribers added in the period (from any source).
- Clicks
Tracked link clicks from campaigns sent in the period.
Important: To track clicks, convert links using Short URL when composing your campaign.
Subscriber Sources (Breakdown)
See where your audience growth came from, with counts and percentages by source:
- Import (CSV uploads)
- Keywords (opt-in via keyword)
- QR Code
- API
- Sign Up Forms (embedded/hosted)
- Links (lead magnet links)
Use this to double-down on the channels producing the most qualified subscribers.
Contacts Reached (Chart)
A time-series graph showing when your contacts were reached (by day/week) within the selected period.
- Spot peaks following major sends.
- Compare cadence vs. volume to avoid over-messaging.
Campaign Lists
Sent Campaigns (default tab)
A table of your most recent sends with quick details:
- Campaign (name + sent date/time)
- Type (SMS/MMS)
- Audience(s)
- CTR (N/A if no tracked links)
Scheduled Campaigns (toggle tab)
Switch tabs to see campaigns lined up to go out next.
Click View More Campaigns to jump to the full Campaigns page.
Quick Links (Bottom Right)
Shortcuts to help you move fast:
- Learning Portal – step-by-step articles & tutorials
- Create New Campaign – jump straight to the SMS/MMS composer
- Best Practices – tips to boost open & response rates
- Help Center – searchable FAQs + submit a support ticket
Pro Tips
- Always Short URL for any links so clicks appear on the Dashboard.
- Watch opt-outs by toggling from Active Contacts—adjust cadence or message if you see spikes.
- Compare Sends vs. Reached to fine-tune timing and frequency.
- Use Source mix to prioritize your best subscriber acquisition channels (e.g., scale forms/QR if they outperform imports).
