Automations NEW

Automate your SMS campaigns and sell more.

Welcome every new customer, celebrate their birthdays, remind them about their rewards and follow up on every click. Now you can automate your next campaigns right from LeadWire.

Trigger actions based on each contact’s behavior.
Engage automatically with the right message at the right time.
Integrate at your own pace: no integrations needed to get started.
Business owner setting up LeadWire SMS automation on her laptop
Trusted by teams at
  • Papa John’s logo
  • El Mesón Sandwiches logo
  • Domino’s logo
  • Arena Medalla logo
  • Northbridge University logo
  • Plan de Salud Menonita logo
  • Deportes Salvador Colom logo
  • Golden Corral logo
  • Pudge’s Pizza logo
  • Pizza Hut logo
  • HCOA Fitness logo
  • Marco’s Pizza logo
  • Taco Maker logo
  • Automeca logo
  • Transcita logo
  • Pizza @ logo
  • Distrito T-Mobile logo
Business owner creating automated text messages in LeadWire
Automation Builder
TRIGGER
Joins “New customers”
DELAY
5 minutes · 8 AM – 9 PM
ACTION
Welcome + 10% off
All in one place

SMS automation without paying for another platform

No more waiting on an integration or an API build. Automations are native to LeadWire and run on the data you already have there: contacts, audiences, custom fields, rewards and campaigns.

Customer receiving an automated welcome SMS in a store
M
María R.
Now
Hi María! Thanks for joining. Here’s 10% off.
Arrive when it matters

Automated welcome messages for every new customer

Timing is what turns a message into a sale. New subscribers no longer wait for your next mass send: they get your welcome within minutes, while intent is still warm, with a reward and inside your send window.

Couple at a restaurant looking at a loyalty reward received by SMS
María’s loyalty journey
Redeems a reward
“Thanks for visiting, María!” · added to “Frequent customers”
Her reward is about to expire
Reminder 3 days before
Crosses your VIP threshold
Gets her VIP reward instantly
Her birthday arrives
A gift for her next visit
Loyalty on autopilot

Turn buyers into loyal customers with automated rewards

Your rewards work on their own: thank every redemption, send a heads-up before a reward expires, recognize your VIPs when they cross your spend threshold and celebrate every birthday. Every detail is one more reason to come back.

Team testing an SMS automation before activating it
Checklist
✓ Automation name ✓ Trigger selected ✓ All steps configured ✓ Valid send window
Dry Run without sending messages RUN DRY TEST
You’re in control

Test your automation before you activate it

Decide when and to whom every message goes with Delay, Conditions and Send Window. Re-entry rules make sure nobody gets the same sequence twice, and opted-out contacts never receive messages. Before you activate, run a Dry Run without sending anything.

Templates

Automated SMS templates ready to use

The same ones you’ll find in Automations inside LeadWire. Use one as-is or edit any step.

3 Steps

Welcome Series

Warmly greet new subscribers, nurture them with a follow-up, and close with a final reminder, all on autopilot.

Contact Added 3 Steps
1 Step

VIP Customer Reward

Automatically send a reward the moment a customer’s spend crosses your VIP threshold and recognize your best customers instantly.

Custom Field Threshold Reached 1 Step
● 2 Steps

Birthday Reward

Celebrate every customer on their special day: send a birthday reward automatically when their date of birth comes around.

Custom Field Threshold Reached 2 Steps
● 1 Step

Engaged Subscriber

Strike while the iron’s hot: automatically follow up with contacts who clicked a link in your campaign.

Campaign Link Clicked 1 Step
● 1 Step

Appointment Reminder

Cut no-shows: text every contact a friendly reminder 2 days before their scheduled appointment.

Custom Field Threshold Reached 1 Step

Or build from scratch

Pick your own trigger and add as many steps, delays and conditions as the journey needs.

+ Build from Scratch
LeadWire data

What 30+ million text messages in Puerto Rico taught us

We analyzed the SMS and MMS messages Puerto Rico brands sent through LeadWire. Automations do for you what worked best: personalize, remind and arrive at the right moment.

+25%
More engagement
when a message is personalized by name or behavior, which is exactly what an automation does.
2.5x
More response
with appointment reminders and personalized messages compared to generic ones.
2x
More clicks
when the message includes an image or a coupon (MMS).
14.9%
Average CTR
for SMS on LeadWire, well above email and paid social.

Source: LeadWire, Tendencias de Marketing por Mensajes de Texto 2026 (2026 Text Marketing Trends report). Analysis of more than 30 million SMS and MMS messages sent by local brands between January and October 2025.

We’ve got you

Want a hand?

Book a call with our team and build your first automation together, from choosing the template to turning it on.

✓ Pick the day and time that work for you ✓ We’ll walk you through automations using your own business ✓ No commitment
Book your call with LeadWire
FAQs

Frequently asked questions about SMS automation

Have another question? Write to us.

What is SMS automation?

It means sending text messages automatically when a customer does something: joins your list, redeems a reward, clicks a campaign link or reaches their birthday. In LeadWire you set it up once, with a trigger and its steps, and it runs on its own.

What kinds of businesses is it for?

Any business that talks to its customers by text message: restaurants, retail, beauty, education, healthcare and professional services, among others.

Do I need to connect another platform?

No. You create and activate automations directly in LeadWire, using your contacts, audiences, campaigns and custom fields. If you later connect your POS, online store or booking system, your automations react in real time to every purchase and appointment.

Does it use credits?

Yes. Each message uses credits, just like in a campaign.

Can I pause an automation?

Yes. Deactivate it from the menu and turn it back on whenever you want. If you edit it, it’s saved as a new version.

Do opted-out contacts receive messages?

No. Contacts who opted out never receive messages.

Automations work while you run your business.

Activate your first automation in LeadWire today.

Get Started