Understanding Your Analytics Dashboard (GA4 Integration)

The Analytics Dashboard combines Google Analytics 4 (GA4) data with your LeadWire text marketing performance so you can see what’s working—fast.

How Attribution Works (Important)

All data shown here is attributed to LeadWire campaigns via UTM parameters automatically added to your links.

• When you include a link, click Short URL so LeadWire appends UTMs and enables click tracking.
• GA4 ingests those UTMs and attributes users, sessions, conversions, and revenue back to the originating LeadWire campaign.

What You’ll See

Metric Cards (customizable)

The dashboard shows four metric cards at a time. You can switch any card to display another metric:

• Users – People who visited your site.
• Total Revenue – Revenue attributed in the date range.
• Sessions – Visits (a user can have multiple sessions).
• Bounce Rate – % of sessions with no meaningful interaction.
• Avg. Duration – Average session duration.
• Conversions – Number of GA4 conversion events.
• Conversion Rate – % of sessions that converted.
• Avg. Order Value (AOV) – Revenue ÷ purchases.

Tip: Pin the four metrics tied to your goal (e.g., Users, Conversions, Revenue, AOV for sales).

Charts

1) Traffic Over Time

Trend of site activity (e.g., users/sessions) over your selected period. Use it to match send times with traffic spikes after campaigns.

2) Campaign Traffic

Breakdown of traffic by LeadWire campaign (UTM-based). Compare which sends (SMS vs. MMS, offer, audience) drove more visits and conversions.

How to Customize the Dashboard

1. Select Date Range (top-right).
2. Change Metric Cards by clicking a card and choosing a different metric.
3. Drill into Campaigns from Campaign Traffic to view per-campaign performance.

Best Practices

• Always Short URL: Ensures UTMs + click tracking for accurate attribution.
• Define GA4 conversions: Confirm events (e.g., purchase, lead) are marked as Conversions in GA4.
• Message–page match: Align copy with the landing page to reduce bounce and lift conversion rate.
• Iterate on winners: Duplicate high-performing campaigns; adjust audience/creative on underperformers.

Troubleshooting

• No data showing: Reconnect GA4 and confirm correct Account/Property selected.
• Clicks tracked, sessions low: Verify Short URL usage; test page speed on mobile.
• Revenue missing: Ensure GA4 e-commerce tracking is implemented and mapped to conversions.
• Attribution looks off: Confirm UTMs are present on links (Short URL) and the landing page isn’t stripping them.