How to Connect Google Analytics 4 (GA4)

Connect your Google Analytics
Securely connect your Google Analytics account to unlock real-time text marketing campaign insights.

• See which text marketing campaigns drive the most traffic
• Attribute website visits and purchases to your texts
• Make data-driven decisions with actionable analytics

Steps

1. Open Analytics
   In the left menu, click Analytics.
2. Connect with Google
   Click Connect with Google.
3. Choose your Google Account
   You’ll be prompted to sign in or select an account that has access to your Google Analytics.
4. Review the “You’re signing back in to LeadWire” screen
   You’ll see:
   • “Review LeadWire’s Privacy Policy and Terms of Service to understand how LeadWire will process and protect your data.”
   • “To make changes at any time, go to your Google Account.”
   • “Learn more about Sign in with Google.”
     Click Continue.
5. Grant permissions
   A box will appear stating:
   • “LeadWire wants access to your Google Account”
   • “LeadWire already has some access” (with a link to “See the 4 services that LeadWire has some access to.”)
   • “Make sure you trust LeadWire” and the same Privacy/Terms reminders.
     Click Continue.
6. Configure Google Analytics in LeadWire
   You’ll be redirected back to LeadWire and see Google Analytics Configuration:
   • Step 1: Select your Google Analytics Account → choose from the dropdown.
   • Step 2: Select your GA4 Property → choose the GA4 property from the dropdown.
     Click Save to finish connecting.
7. View your Analytics dashboard
   After saving, you’ll land on the Analytics dashboard. Once you send a campaign that includes a link (use your normal campaign flow), you’ll begin to see results appear shortly after delivery.

What’s Next?

• Send a new campaign with a link so GA4 can attribute visits and purchases to your texts.
• Return to Analytics to monitor traffic, attribution, and performance by campaign.