Easily collect subscribers with a sign-up form you can embed on your website or share via a QR code.
Steps
- Go to Audiences → select your Audience
From Audiences, choose the Audience you want to collect subscribers for, then click Lead Magnets.
- Preview & Edit (landing tab)
You’ll land on Preview & Edit, where you can design and configure your sign-up form so customers can subscribe to your text campaigns.
- Form fields: Enable/disable the fields you need (e.g., Name, Phone, Associated Company) and any custom fields created for this Audience (e.g., Birthday, Store).
- A live form preview appears on the right so you can see changes instantly.
- Settings
Configure the content and branding of your form:
- Title (textbox)
- Subtitle (textbox)
- Privacy Policy URL (textbox)
- Media upload/drag-drop: Add one image/video/audio file (max 1MB). Common uses: your company logo or a promotional graphic.
- Submit Button: Customize the label and button color to match your brand.
Watch the preview on the right to verify everything looks correct.
- QR Code
Click QR Code at the top. A custom QR code for this Audience is generated automatically.
- When scanned, it opens the sign-up form you just created (requires internet/data).
- A shareable link is also provided; you can paste it into promos, emails, or social posts so subscribers can open the form directly.
- Actions available:
- Copy URL — instantly copies the form link.
- Save as PNG — downloads the QR code as a PNG file.
- Website Embed Code
Click Website Embed Code at the top.
- You’ll see an HTML embed snippet for your form.
- Copy and paste this code anywhere on your site where you want the form to appear.
- Use Copy Code to grab it instantly.
Best Practices
- Collect only what you’ll use. Fewer fields = higher completion rate.
- Brand it clearly. Use your logo, a concise value prop, and a strong Submit label.
- Show trust signals. Always include a valid Privacy Policy URL.
- Place it where traffic is. Embed on high-intent pages and print the QR on receipts, signage, packaging, and event materials.
Troubleshooting
- File upload fails: Ensure the media is one file only and ≤ 1MB.
- Form not showing on site: Confirm the embed code was pasted into the page HTML and that your CMS allows custom embeds.
- QR code scans but nothing loads: Check internet/data connection and verify the Audience/form is active.
- Custom field missing: Create the custom field in the Audience first, then return to Preview & Edit to enable it.
What’s Next?
- Drive traffic to your form using the QR code and shareable link.
- Set up a Welcome auto-reply in your Audience so new opt-ins get immediate confirmation or an offer.
- Start sending campaigns to your newly captured subscribers.
