Create and manage audiences to segment your contacts by demographics or any other strategy you choose. An Audience is a contact list where you can upload contacts or use lead magnets to populate subscribers and send campaigns later.
Steps
- Go to Audiences and select “Create Audience.”
Navigate to Audiences, then click Create Audience to start.
- Name your Audience.
Choose a clear, internal name that reflects its purpose (e.g., “Promos Retail,” “Loyalty Restaurant,” “Newsletter Leads”).
- Add an Opt-in Keyword (required).
Every Audience must have a unique keyword that subscribers can text to your assigned phone number to join this Audience (e.g., “VIP,” “JOIN,” “PIZZA”).
- Add a Custom Opt-in Auto-Reply (optional).
Enter your own welcome/confirmation message for new subscribers—or leave it as is and the system will send the previewed automatic default message.
- Create the Audience.
Click Create to finalize. Your Audience is now ready to be used in Campaigns.
Best Practices
- One purpose per Audience (e.g., Promos, Appointments, VIP Loyalty) to keep targeting clean.
- Short, memorable keywords aligned to the offer.
- Name conventions that indicate the goal or segment (e.g., “Ecom — VIP,” “Service — Reminders”).
Troubleshooting
- “Keyword already in use.” Keywords must be unique per Audience—choose a different word.
- Can’t click Create. Confirm you’ve entered an Audience name and a keyword.
What’s Next?
- Add Contacts to an Audience (CSV import, forms, QR, and more).
Send your first Campaign (SMS/MMS) to this Audience.
